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Play Up was founded by a Portuguese family with a long tradition in the textile sector.
For more than three decades, we have collaborated with the favorite brands of several generations of fathers and mothers.
The experience of parenting, which each family member lived in the first person, added an emotional dimension to professional practice. That's how Play Up came up almost 13 years ago, combining all this know-how with a passionate vision about childhood and the processes of growth.
Each collection is the product of our greatest commitment - as, moreover, we do with everything that concerns our children. We carefully study the functionality and design of each piece, look for the best materials and personally follow all production processes, always with an eye on fashion and lifestyle trends.
It was also from this involvement as fathers and mothers that concern for human ecology and environmental sustainability arose.
In our collections, we use almost exclusively accessories and raw materials with Standard 100 certification, which means that they are proven to be free of harmful substances and suitable for contact with the skin of babies. More recently we have started to favor organic fibers and our goal is to extend the percentage of models with 100% organic composition to each new season.
PLAY UP products are entirely manufactured in Portugal, in production units specialized in the manufacture of children's clothing and are familiarized with the quality parameters and safety standards required for baby and child textile products. Also, the raw materials are selected based on the principles of human ecology established by internationally recognized standards, such as the Oeko-Tex Standard ® 100 system.
From Portugal with love