FREE SHIPPING WITHIN SWEDEN FOR ALL ORDERS ABOVE 500 KR / 1000 KR IN EU

Play Up was founded by a Portuguese family with a long tradition in the textile sector.   

          For more than three decades, we have collaborated with the favorite brands of several generations of fathers and mothers.

 The experience of parenting, which each family member lived in the first person, added an emotional dimension to professional practice. That's how Play Up came up almost 13 years ago, combining all this know-how with a passionate vision about childhood and the processes of growth.

Each collection is the product of our greatest commitment - as, moreover, we do with everything that concerns our children. We carefully study the functionality and design of each piece, look for the best materials and personally follow all production processes, always with an eye on fashion and lifestyle trends.

It was also from this involvement as fathers and mothers that concern for human ecology and environmental sustainability arose.

 In our collections, we use almost exclusively accessories and raw materials with Standard 100 certification, which means that they are proven to be free of harmful substances and suitable for contact with the skin of babies. More recently we have started to favor organic fibers and our goal is to extend the percentage of models with 100% organic composition to each new season.

 PLAY UP products are entirely manufactured in Portugal, in production units specialized in the manufacture of children's clothing and are familiarized with the quality parameters and safety standards required for baby and child textile products.  Also, the raw materials are selected based on the principles of human ecology established by internationally recognized standards, such as the Oeko-Tex Standard ® 100 system.         

 

   From Portugal with love

Play Up - Basket
149 SEK
Basket
Play Up
Play Up - Bodysuit light pink
199 SEK
Bodysuit light pink
Play Up
Play Up - Bodysuit white
199 SEK
Bodysuit white
Play Up
Play Up - Dress pink/leaves
299 SEK
Dress pink/leaves
Play Up
Play Up - Dress spin cake
299 SEK
Dress spin cake
Play Up
Play Up - Hoodie grey
299 SEK
Hoodie grey
Play Up
Play Up - Jacket beige
259 SEK
Jacket beige
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Play Up - Jacket mostard
249 SEK
Jacket mostard
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Play Up - Jersey Trousers blue
249 SEK
Jersey Trousers blue
Play Up
Play Up - Jersey Trousers pale green
299 SEK
Jersey Trousers pale green
Play Up
Play Up - Jumpsuit cake
299 SEK
Jumpsuit cake
Play Up
Play Up - Jumpsuit corduroy
399 SEK
Jumpsuit corduroy
Play Up
Play Up - Jumpsuit grey
399 SEK
Jumpsuit grey
Play Up
Play Up - Leggings basalt
129 SEK
Leggings basalt
Play Up
Play Up - Leggings cake
199 SEK
Leggings cake
Play Up
Play Up - Leggings Light pink
199 SEK
Leggings Light pink
Play Up
Play Up - Leggings mostard
129 SEK
Leggings mostard
Play Up
Play Up - Leggings pink/leaves
199 SEK
Leggings pink/leaves
Play Up
Play Up - Leggings stripes cake
229 SEK
Leggings stripes cake
Play Up
Play Up - Leggings terracota
189 SEK
Leggings terracota
Play Up
Play Up - Long sleeve
199 SEK
Long sleeve
Play Up
Play Up - Long sleeve
249 SEK
Long sleeve
Play Up
Play Up - Long sleeve cake
219 SEK
Long sleeve cake
Play Up
Play Up - Long sleeve jam
259 SEK
Long sleeve jam
Play Up
Play Up - Long sleeve light green
249 SEK
Long sleeve light green
Play Up
Play Up - Long sleeve light pink
259 SEK
Long sleeve light pink
Play Up
Play Up - Long sleeve mostard
249 SEK
Long sleeve mostard
Play Up
Play Up - Long sleeve Pumpkin
259 SEK
Long sleeve Pumpkin
Play Up
Play Up - Long sleeve tea
259 SEK
Long sleeve tea
Play Up
Play Up - Long sleevew/collar dust pink
199 SEK
Long sleevew/collar dust pink
Play Up
Play Up - Mixed Legging Skirt
299 SEK
Mixed Legging Skirt
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Play Up - Mixed shirt
299 SEK
Mixed shirt
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Play Up - Mixed Tunic light pink
259 SEK
Mixed Tunic light pink
Play Up
Play Up - Polo shirt green
129 SEK
Polo shirt green
Play Up
Play Up - Printed T-shirt palmtree
199 SEK
Printed T-shirt palmtree
Play Up
Play Up - Ribbed Dress
299 SEK
Ribbed Dress
Play Up
Play Up - Ribbed Tights cake
169 SEK
Ribbed Tights cake
Play Up
Play Up - Ribbed Tights cake baby
149 SEK
Ribbed Tights cake baby
Play Up
Play Up - Ribbed Tights jam
169 SEK
Ribbed Tights jam
Play Up
Play Up - Ribbed Tights jam baby
149 SEK
Ribbed Tights jam baby
Play Up
Play Up - Shorts blue
249 SEK
Shorts blue
Play Up
Play Up - Shorts dolphin
249 SEK
Shorts dolphin
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Play Up - Shorts terracota
249 SEK
Shorts terracota
Play Up
Play Up - Striped Interlock Tunic
199 SEK
Striped Interlock Tunic
Play Up
Play Up - Sweater dark grey
259 SEK
Sweater dark grey
Play Up
Play Up - Swim Shorts
299 SEK
Swim Shorts
Play Up
Play Up - T-shirt dusty blue
199 SEK
T-shirt dusty blue
Play Up
Play Up - Trousers
299 SEK
Trousers
Play Up
Play Up - Tunic cottage
259 SEK
Tunic cottage
Play Up
Play Up - Tunic dark grey
259 SEK
Tunic dark grey
Play Up
Play Up - Tunic natural
259 SEK
Tunic natural
Play Up
Play Up - Tunic/dress
299 SEK
Tunic/dress
Play Up
 

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