FREE SHIPPING WITHIN SWEDEN FOR ALL ORDERS ABOVE 500 KR / 1000 KR IN EU

Play Up was founded by a Portuguese family with a long tradition in the textile sector.   

          For more than three decades, we have collaborated with the favorite brands of several generations of fathers and mothers.

 The experience of parenting, which each family member lived in the first person, added an emotional dimension to professional practice. That's how Play Up came up almost 13 years ago, combining all this know-how with a passionate vision about childhood and the processes of growth.

Each collection is the product of our greatest commitment - as, moreover, we do with everything that concerns our children. We carefully study the functionality and design of each piece, look for the best materials and personally follow all production processes, always with an eye on fashion and lifestyle trends.

It was also from this involvement as fathers and mothers that concern for human ecology and environmental sustainability arose.

 In our collections, we use almost exclusively accessories and raw materials with Standard 100 certification, which means that they are proven to be free of harmful substances and suitable for contact with the skin of babies. More recently we have started to favor organic fibers and our goal is to extend the percentage of models with 100% organic composition to each new season.

 PLAY UP products are entirely manufactured in Portugal, in production units specialized in the manufacture of children's clothing and are familiarized with the quality parameters and safety standards required for baby and child textile products.  Also, the raw materials are selected based on the principles of human ecology established by internationally recognized standards, such as the Oeko-Tex Standard ® 100 system.         

 

   From Portugal with love

Play Up - Basket
149 SEK
Basket
Play Up
Play Up - Bodysuit light pink
199 SEK
Bodysuit light pink
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Play Up - Bodysuit white
199 SEK
Bodysuit white
Play Up
Play Up - Dress dusty pink
199 SEK
Dress dusty pink
Play Up
Play Up - Dress green
279 SEK
Dress green
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Play Up - Dress mineral pink
279 SEK
Dress mineral pink
Play Up
Play Up - Dress pink/leaves
299 SEK
Dress pink/leaves
Play Up
Play Up - Dress spin cake
299 SEK
Dress spin cake
Play Up
Play Up - Hoodie grey
299 SEK
Hoodie grey
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Play Up - Jacket beige
259 SEK
Jacket beige
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Play Up - Jersey Trousers blue
249 SEK
Jersey Trousers blue
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Play Up - Jersey Trousers pale green
299 SEK
Jersey Trousers pale green
Play Up
Play Up - Jumpsuit
399 SEK
Jumpsuit
Play Up
Play Up - Jumpsuit cake
299 SEK
Jumpsuit cake
Play Up
Play Up - Jumpsuit corduroy
319.20 SEK
Jumpsuit corduroy
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Play Up - Jumpsuit grey
399 SEK
Jumpsuit grey
Play Up
Play Up - Leggings cake
199 SEK
Leggings cake
Play Up
Play Up - Leggings grey
159 SEK
Leggings grey
Play Up
Play Up - Leggings Light pink
199 SEK
Leggings Light pink
Play Up
Play Up - Leggings pink/leaves
199 SEK
Leggings pink/leaves
Play Up
Play Up - Leggings stripes cake
229 SEK
Leggings stripes cake
Play Up
Play Up - Leggings terracota
189 SEK
Leggings terracota
Play Up
Play Up - Long sleeve
219 SEK
Long sleeve
Play Up
Play Up - Long sleeve
279 SEK
Long sleeve
Play Up
Play Up - Long sleeve blue
299 SEK
Long sleeve blue
Play Up
Play Up - Long sleeve cake
219 SEK
Long sleeve cake
Play Up
Play Up - Long sleeve grey w/acorn
99 SEK
Long sleeve grey w/acorn
Play Up
Play Up - Long sleeve jam
259 SEK
Long sleeve jam
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Play Up - Long sleeve light pink
259 SEK
Long sleeve light pink
Play Up
Play Up - Long sleeve mostard
299 SEK
Long sleeve mostard
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Play Up - Long sleeve natural
219 SEK
Long sleeve natural
Play Up
Play Up - Long sleeve Pumpkin
199 SEK
Long sleeve Pumpkin
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Play Up - Long sleeve tea
259 SEK
Long sleeve tea
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Play Up - Long sleevew/collar dust pink
199 SEK
Long sleevew/collar dust pink
Play Up
Play Up - Mixed Dress
299 SEK
Mixed Dress
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Play Up - Mixed Legging Skirt
299 SEK
Mixed Legging Skirt
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Play Up - Mixed shirt
299 SEK
Mixed shirt
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Play Up - Mixed Tunic light pink
259 SEK
Mixed Tunic light pink
Play Up
Play Up - Polo shirt green
199 SEK
Polo shirt green
Play Up
Play Up - Printed T-shirt palmtree
199 SEK
Printed T-shirt palmtree
Play Up
Play Up - Printed Trousers
99 SEK
Printed Trousers
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Play Up - Printed Trousers grey
199 SEK
Printed Trousers grey
Play Up
Play Up - Ribbed Dress
299 SEK
Ribbed Dress
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Play Up - Ribbed Tights cake
169 SEK
Ribbed Tights cake
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Play Up - Ribbed Tights cake baby
149 SEK
Ribbed Tights cake baby
Play Up
Play Up - Ribbed Tights jam
169 SEK
Ribbed Tights jam
Play Up
Play Up - Ribbed Tights jam baby
149 SEK
Ribbed Tights jam baby
Play Up
Play Up - Set 2 bodies grey/acorn
299 SEK
Set 2 bodies grey/acorn
Play Up
Play Up - Set beige
349 SEK
Set beige
Play Up
Play Up - Set Footed Playsuit
499 SEK
Set Footed Playsuit
Play Up
Play Up - Set trousers
299 SEK
Set trousers
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Play Up - Shorts blue
249 SEK
Shorts blue
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Play Up - Shorts frills
199 SEK
Shorts frills
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Play Up - Shorts terracota
249 SEK
Shorts terracota
Play Up
Play Up - Striped Interlock Tunic
199 SEK
Striped Interlock Tunic
Play Up
Play Up - Sweater dark grey
259 SEK
Sweater dark grey
Play Up
Play Up - Sweater striped blue
199 SEK
Sweater striped blue
Play Up
Play Up - Swim Shorts
299 SEK
Swim Shorts
Play Up
Play Up - Swimsuit
299 SEK
Swimsuit
Play Up
Play Up - Swimsuit terracota
299 SEK
Swimsuit terracota
Play Up
Play Up - T-shirt animals
229 SEK
T-shirt animals
Play Up
Play Up - T-shirt dusty blue
199 SEK
T-shirt dusty blue
Play Up
Play Up - T-shirt mineral pink
199 SEK
T-shirt mineral pink
Play Up
Play Up - T-shirt white frills
199 SEK
T-shirt white frills
Play Up
Play Up - Tank top
249 SEK
Tank top
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Play Up - Tank top Soft green
249 SEK
Tank top Soft green
Play Up
Play Up - Tank top Soft pink
199 SEK
Tank top Soft pink
Play Up
Play Up - Trousers
199 SEK
Trousers
Play Up
Play Up - Trousers dusty blue
299 SEK
Trousers dusty blue
Play Up
Play Up - Trousers striped
299 SEK
Trousers striped
Play Up
Play Up - Tunic cottage
259 SEK
Tunic cottage
Play Up
Play Up - Tunic dark grey
259 SEK
Tunic dark grey
Play Up
Play Up - Tunic natural
259 SEK
Tunic natural
Play Up
Play Up - Tunic ocre
149 SEK
Tunic ocre
Play Up
Play Up - Tunic/dress
299 SEK
Tunic/dress
Play Up
Play Up - Woven Bib dusty pink
120 SEK
Woven Bib dusty pink
Play Up
Play Up - Woven Bib- Blue
120 SEK
Woven Bib- Blue
Play Up
 

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