All start in 1981, with the social designation of Planitoi - Games and Toys, Lda.    

     At that time, it was a toy business company.

Between 1983 and 1993 the company was developing with diferent owners inside the family and in  1993 Jorge Maia, started to be the managing partner with 60% and the remaining 40%, distributed by his relatives, wife and 3 children each with 10% of the capital and today the company still belongs to the family.

 In 1994, the new project for sports, leisure and comfort footwear was started. It was also at this time that the application for registration of the BEPPI trademark was made!

As a Portuguese company, Planitoi leads the country in this market segment with its BEPPI brand products and at the same time seeks to expand their export more and more, to the Spanish market, being the most important, although there have been good transactions with France , Italy, Poland, Greece, Turkey, Russia, Hungary, Ukraine and many more countries scattered all over the continent. Planitoi is committed to differentiation and its strategy is directed to the Quality, Efficiency and Customer Satisfaction, having a systematic attitude of monitoring the needs of its customers, seeking to offer a final product whose price-quality ratio is above average, thereby respecting their commercial interests.

BEPPI it´s today in the Sweden market for the first time with TUGA KIDS AB.